• Australian Made & Owned

  • Plant Based Ingredients

  • Dermatologically Tested For Sensitive Skin

  • Vegan & Cruelty Free

Specifically designed for sensitive skin

Purity Sensitive is a laundry detergent that has been carefully formulated for anyone with sensitive skin. Dermatologically tested and free of phosphates and dyes, this range is perfect for the whole family, from mum and dad, right down to new babies.

Australian made and owned and cruelty free and vegan, Purity Sensitive helps you take care of your skin, while taking care of the earth.

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Frequently Asked Questions

Is this suitable for children with eczema?

Whilst our Purity Laundry Liquid and Fabric Softener are hypoallergenic and dermatologically tested, it may be suitable for many cases of eczema with an extra rinse cycle, but not necessarily all cases of eczema.

Do you use fragrances in your products?

It is necessary to add a small amount of fragrance to our products as the base odour would be offensive to most people. The fragrances used in
our products are blends of natural and synthetic oils, as there can often be a higher amount of allergic reaction to naturally derived oils than from synthetically derived.

Synthetic ingredients have been chemically engineered to remove the allergens and the amount of fragrance used in our products is a low as 0.012%.

How much recycled plastic is in your product packaging?

We are committed to minimising the amount of virgin plastic used in packaging as much as possible. The amount of recycled plastic used in our packaging  can vary from 30% to 100% depending on the type of product. Whilst we are able to use 100% recycled plastic in our clear PET bottles, some of our HDPE bottles can only handle 30% recycled plastic before the structural integrity of the bottle is compromised. 

Are your bottles recyclable?

Yes, all of our bottles are 100% recyclable. Please follow the recycling instructions on the back of pack.

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